Research on the Influencing Factors of the Return and Exchange Rate of E-commerce Live Broadcast

Research on the Influencing Factors of the Return and Exchange Rate of E-commerce Live Broadcast

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With the rapid popularization of the N-Acetyl Tyrosine Internet, live broadcast has become an increasingly popular e-commerce promotion and marketing strategy.Article 25 of the Consumer Protection Law stipulates that live broadcast with goods as a new online shopping method provides a seven-day service of goods return and exchange Play Gym Toys without reason.Therefore, it is of great importance to study the return and exchange service of live broadcast e-commerce.This paper analyzes the impact of live broadcast e-commerce return service on sales data from the perspective of merchants and consumers, and helps e-commerce with high return rate to find the reason.